Event: ISE 2022
Location: Barcelona, Spain
Duration: 1 year
The challenge
IPTV distribution provider Vitec wanted a design space at ISE 2022 that positioned the company as a leading producer of digital signage stood out on a busy show floor. The design needed to showcase their integrated suite of intuitive and powerful viewer experience-enhancing IP video, digital signage and infotainment solutions.
Conceptual planning
DSA designed a space that maximised all 62 square feet, partitioning meeting and coffee areas with eye-catching, wall-mounted screens. The concept needed to be sustainable and modular as it will be used for IBC later on in 2022.
The solution
Digital displays effectively demonstrated Vitec’s award-winning signage solutions, while a beautifully designed wall evoked a futuristic cityscape, carrying the deep blue of Vitec’s brand colour. Visitors could not miss the stand, with an overhead banner showcasing the brand’s logo from across the exhibition hall.
One side of the exhibition space was built with see-through glass partitioning, drawing visitors into the space from the walkways. In a continuation of clean lines and minimalist design, the space was divided by low glass panels finished with chrome posts. Clean, modular-based demonstration areas were built throughout.
The results
Aurélie Albert, Marketing and Communications Manager, said:
“With trade shows starting again, we wanted an impactful booth with a really high-tech solution. DSA were able to understand our needs and propose the right solution for us so we were really glad. The stand has helped with customer engagement. People are really drawn to our booth.
“The coffee area catches the attention of our colleagues at Vitec, as well as the different demonstration stands. Our experience with DSA has been really smooth. The brief before starting any design was really well prepared and fits perfectly. They are very good listeners and understood our needs and objectives well.”
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