Venator’s pigments and additives bring colour and high-performance to a vast range of products from make-up and personal care products, to paint, paper, pharmaceuticals and much more. Targeting customers across a wide range of industry sectors requires a carefully planned marketing programme with exhibitions and trade shows playing a major part in reaching these B2B buyers.
DSA is a key exhibition agency partner to Venator, managing a global programme of more than ten trade shows each year including In-Cosmetics in Paris, PCHI in Guangzhou, NYSCC in New York and BAUMA in Munich. Working closely with the marketing team to extend new branding adopted in 2017, we created the Venator Exhibition Design Standards document, formalising stand designs and specifications for a large, medium or small footprint and ensuring a consistent customer experience at each exhibition, whatever the industry sector or event location.
Alongside brand consistency, our designated account team have streamlined planning and approval processes, reducing the time spent managing this by our marketing clients. In addition, we have maximised opportunities for whole stand or component re-use, achieving significant budget savings.