Event: Digital Transformation World

Location: Dublin. Ireland and Nice, France

Duration: 10+ years

The challenge

TMForum is the global industry association that drives collaboration and collective problem-solving. Their vision is to help communications service providers and their suppliers to thrive in the digital era.

TMForum live aims to bring together innovators and experts from across the globe to share their proof-of-concept projects. DSA’s job? To create an event experience that celebrates and enables collaborative innovation and thought leadership.


Conceptual planning

Tapping into TMForum’s ambition, we designed various catalyst areas where connectivity gurus and tech trailblazers can tap into each other’s collective experiences and abilities to solve complex industry-wide challenges.

Our main goal was to create inviting, open plan environments that inspires innovation and collaboration.


Design visual

Enabling attendees to supercharge their digital transformation strategies, we developed teamwork stations equipped with digital screens and bright lighting.

The space included a whole spectrum of ways to work together. Key engagement areas included theatre presentation spaces, a speaker lounge and sales kiosks.

Solving the problem of event navigation, we also developed customer touchpoints and directional signage.