From wind turbines to water pipes, road surfaces to supercars, the fiberglass composites made by Owens Corning are used to make thousands of products lighter, stronger and more durable. With a focus on innovation and longstanding relationships, this $7bn Fortune 500 company has built operations in 30+ countries and uses trade shows to engage with its customers and prospects around the world.
Central to the global exhibition programme is JEC World, the leading international composites show, and a project entrusted to DSA for more than a decade. Combining branding, messaging, product displays, hospitality and meeting rooms, our team has consistently created an engaging branded environment for Owens Corning staff to interact with key international buyers.
New for 2019 were a series of experiential zones, designed to create talking points around product benefits. These included fast 3D printing pods, a hammer test to demonstrate durability and a prototype model of a mini F1 car. Spatial analytics sensors measured attendee footfall, engagement, dwell time and journey paths throughout the space, providing deeper insights to improve future space planning and demonstrate ROI.