Event
Location
Partnership
CAMX, World of Concrete, JEC
Dallas, California and Paris
15 years
Conceptual Planning
JEC World, the leading international composites show, sits at the centre of Owens Corning’s exhibition strategy. For over 15 years, DSA has partnered with them to deliver cohesive brand experiences that merge impactful product displays, immersive messaging, and premium hospitality for global buyers. With a focus on optimising floor space, we designed strategically to reduce costs while maintaining engagement, ensuring each show met Owens Corning’s high standards for efficiency and brand impact.
The Event
To keep Owens Corning at the forefront of exhibition innovation, DSA incorporated advanced technology, including spatial analytics sensors that tracked visitor engagement, footfall, and journey patterns. These insights provided Owens Corning with valuable data for planning future events and allowed them to clearly demonstrate return on investment (ROI). Our commitment to cutting-edge design and data-driven solutions has made each exhibition a valuable opportunity for Owens Corning to connect with clients and showcase their market leadership.
Design Visual
For JEC 2020, Owens Corning challenged DSA to reimagine their brand experience from the ground up. The vision was to create a dynamic, expressive space that departed from past, more corporate designs. Embracing fresh colours, innovative materials, and a fluid layout, we crafted an environment that reflected the creative and forward-thinking spirit of the brand. This space invited attendees to step inside the mind of a designer, evoking creativity and innovation through every detail.
Results and Reflections
The partnership between Owens Corning and DSA has flourished on a shared dedication to innovation, efficiency, and impact. As we continue to evolve our approach, integrating new technology, sustainability initiatives, and refined strategies, we remain focused on delivering exceptional value and creating a dynamic brand presence for Owens Corning at every major event worldwide.