Event
Location
Partnership
IBC, AngaCom and Apple Vision Pro
Amsterdam and Cologne
10 years
Conceptual Planning
Drawing on our previous design for Harmonic but scaling it to meet IBC’s larger format, our team took on the challenge of creating an immersive environment that stayed true to the brand’s identity. From conceptual redesign to full production drawings, we handled every stage, ensuring the project would not only meet new dimensional requirements but also align with Harmonic’s high standards. Comprehensive project management throughout the entire process kept each detail in line with the client’s expectations.
Design Visual
To make a lasting impression at IBC, we delivered a modern and elegant environment that seamlessly integrated Harmonic’s visual identity. The stand featured open architecture with dedicated meeting hubs, video presentation rooms, and tree-lined seating areas, creating an inviting space for guest interaction. Harmonic’s logo, suspended above the exhibit, made the brand visible from all corners of the venue, reinforcing their presence in a visually striking way.
The Event
In a groundbreaking addition, we introduced a mixed-reality experience for Harmonic using the Apple Vision Pro – technology currently available only in the US. Despite the show taking place in Germany, this exclusive feature allowed us to showcase Harmonic’s cutting-edge solutions in an entirely new dimension, setting their exhibit apart and creating an immersive brand experience that attendees will not soon forget.
