Event

Location

Partnership

Medica

Dusseldorf, Germany

3 years

Conceptual Planning

Our team began with in-depth conceptual planning. Understanding the importance of blending functionality with aesthetics, we aimed to create a stand that not only impressed but also facilitated easy product interaction. Close collaboration with Hillrom ensured that their vision was at the heart of every decision.

Design Visual

The result was a sleek, double-deck stand that felt entirely immersive. Nine demo rooms were designed to replicate hospital environments, such as operating theatres and ICUs, where Hillrom’s advanced technologies were fully operational. Digital touchscreens provided visitors with an interactive product experience.

The Event

The exhibition stand guided attendees on a seamless journey, from product demonstrations to private commercial discussions. Five dedicated meeting rooms offered space for focused conversations. We managed every aspect of the project, from design and production drawings to manufacturing and on-site build.

"Hillrom’s presence at Medica was a success thanks to DSA’s incredible planning and execution. The stand truly brought our products to life."

-Hillrom Representative

Find Us

17 The CourtyardTimothy’s Bridge RoadStratford-upon-AvonWarwickshireCV37 9NP


©2026

David Sargent & Associates Ltd. All rights reserved.Company registration number 03024959Registered in England at office 13 The Courtyard, Timothy’s Bridge Rd, Stratford upon Avon, Warwickshire, CV37 9NP

UK & EuropeNorth AmericaMiddle EastAsiaSouth Africa

Find Us

17 The CourtyardTimothy’s Bridge RoadStratford-upon-AvonWarwickshireCV37 9NP


David Sargent & Associates Ltd. All rights reserved.Company registration number 03024959Registered in England at office 13 The Courtyard, Timothy’s Bridge Rd, Stratford upon Avon, Warwickshire, CV37 9NP

©2026

UK & EuropeNorth AmericaMiddle EastAsiaSouth Africa

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