With a $9bn turnover and 10,000 associates, Huntsman Corporation is a global manufacturer of chemicals you use every day. Brands including BMW, GE, Chevron, Procter & Gamble and Unilever rely on Huntsman to deliver high-quality, innovative and sustainable solutions.
DSA have been a trusted agency partner to Huntsman for more than a decade. Our work includes the annual experience at JEC, the leading international composites show taking place in Paris each March. With a clear focus on enhancing the attendee journey, our environments have encouraged visitors into the stand from the aisles and helped guide them through product displays and into individual sales discussions.
At JEC 2019, our design included an overhead canopy that covered the whole stand space ensuring clear brand visibility throughout the exhibit hall. Distinct product zones were marked with colour coded circular banners and curved display counters. Branded content appeared on a large format LED screen set back from the customer reception and meetings area, and a hospitality bar with accent lighting display ensured guests remained refreshed.