Event
Location
Partnership
JEC World
Dallas, California and Paris
15 years
Conceptual Planning
DSA partnered with a global leader in digital signage solutions, to enhance how clients manage and display content across their exhibition and retail environments. This award-winning platform was the ideal choice — ranked #1 Easiest to Use in SoftwareReviews.com’s Digital Signage category for 2024. Its intuitive interface empowers users to create, schedule, and manage digital content anytime, anywhere.
For DSA’s client Owens Corning (OC) at JEC, the goal was to simplify how dynamic content is delivered during exhibitions — ensuring updates could happen instantly and remotely, without technical delays or heavy manual intervention. The vision was to introduce a seamless system that combined flexibility, efficiency, and visual impact, while reducing waste from traditional printed materials. This partnership would allow DSA to extend its sustainable, technology-led design ethos beyond stand construction — giving clients full control of their digital presence through one connected platform
The Event
To keep Owens Corning at the forefront of exhibition innovation, DSA incorporated advanced technology, including spatial analytics sensors that tracked visitor engagement, footfall, and journey patterns. These insights provided Owens Corning with valuable data for planning future events and allowed them to clearly demonstrate return on investment (ROI). Our commitment to cutting-edge design and data-driven solutions has made each exhibition a valuable opportunity for Owens Corning to connect with clients and showcase their market leadership.
Design Visual
The partnership has transformed how DSA clients, such as Owens Corning, communicate at events. Through the DSA Media Controller, teams can now instantly refresh messaging, update visuals, and manage campaigns remotely — ensuring every screen reflects the most relevant and impactful content. The ability to control multiple displays in real time has streamlined event operations, eliminated printing waste, and created a more sustainable, dynamic brand experience.
Clients have praised the system’s simplicity and reliability, highlighting how intuitive design has reduced setup time and improved engagement across events. For DSA, this reinforces its position as an innovation-led partner — one that doesn’t just design physical environments but also empowers brands to take control of their digital storytelling.
The DSA Media Controller is now available as part of DSA’s modular exhibition and event offering, bringing together sustainability, flexibility, and cutting-edge digital technology — helping brands communicate smarter, faster, and more effectively.