Event

Location

Partnership

IBC

Amsterdam

11 Years

Conceptual Planning

Help present the business at the prestigious International Airshow, with space to meet & engage.

Showcase full breadth and capability of the entire group of companies.

Attract new business opportunities, whilst providing an environment to meet and communicate with existing clients.

Friend MTS

Design Visual

DSA designed a bold and eye-catching booth that made an immediate impact on the show floor, drawing visitors in with its commanding presence.

The layout was carefully considered to support a range of business needs, from a dedicated boardroom-style meeting space for formal presentations to a mezzanine level that delivered both visual impact and a setting for relaxed, hospitality-led conversations.

Throughout the stand, product displays highlighted the diversity and quality of the company’s offering, while an interactive touchscreen application provided an engaging and intuitive way to explore the full scope of the group’s capabilities.

Strategically placed seating areas encouraged informal dialogue, creating a comfortable environment for casual conversations. A central welcome desk acted as the first point of contact, ensuring visitors were supported and guided from the moment they arrived.

“We’ve always had a really good working relationship. It’s important to be able to be honest, and the guys are honest with us and and they’re always super responsive. That’s one of the reasons that we keep doing business with DSA because their ability to make things happen over the course of the project.”

– Nik Forman, VP of Marketing, Friend MTS

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