Event
Location
Partnership
ISE, IBC, DSEI
Barcelona, Amsterdam, London
5 years
Conceptual Planning
The mission for ISE 2026 in Barcelona was to deliver two high-impact, technically sophisticated exhibition stands simultaneously. Following VITEC’s acquisition of Datapath, the objective was to present both companies as one unified brand, creating two spaces that felt like a single, cohesive presence.
Design Visual
The stand’s centrepiece featured dynamic digital displays that demonstrated Vitec’s award-winning solutions, set against a wall that evoked a futuristic cityscape in Vitec’s signature deep blue. Visible from across the hall, an overhead banner displayed the Vitec logo, enhancing brand visibility. The layout included glass partitioning along one side, inviting attendees in from the walkways, and the stand’s interior maintained a minimalist design with clean lines, chrome accents, and modular demo stations to showcase products.
"This is our first year at ISE working with DSA.It's been a real pleasure, it's just been incredible from start to finish. The planning was great and the stand design, Just came naturally.We had to look at how we can integrate with Vitec, who are our neighbouring company. We brought a lot of materials together to make sure that we looked together as a business, but had our own identity at the same time. The team, that DSA provided were incredible, meticulous, kept busy all the time. Everything was on schedule and we've really enjoyed the whole process."
– Suzanne Bowery, Events Manager, Data Path
Results and Reflections
The dual-stand presence dominated the hall, providing both clients with professional, functional, and aesthetically “on-brand” spaces. Despite the massive scale – totaling over 199 sqm – the project was delivered with zero compromise on detail. The stands successfully facilitated high-level networking and hands-on product interaction, cementing both DataPath and Vitec as industry leaders on the global stage.
