Event
Location
Partnership
MWC
Barcelona, Spain
New Partnership
Conceptual Planning
Create a high-impact stand at MWC 2026 that showcases Amphenol’s brand, supports multiple demos, and accommodates high client volumes within a 255 sqm space and 12-week build.
Design Visual
We designed a dynamic, multi-zoned environment centred around an immersive demo journey. The space incorporated 15 dedicated demo areas, a central product display, and a mix of formal and informal meeting spaces including private rooms and open collaboration zones capable of hosting over 60 clients simultaneously. Every element of the design was carefully considered to express the Amphenol brand while maximising engagement, flow, and functionality.
Results and Reflections
The final environment delivered a high-performing, visually impactful stand that successfully balanced brand storytelling with operational efficiency. The space supported continuous engagement throughout the event, enabling meaningful client interactions at scale while clearly communicating the breadth of Amphenol’s offering. The result was a confident, cohesive presence at one of the world’s leading technology exhibitions, reinforcing brand perception and creating a memorable experience for visitors.
