Event
Location
Partnership
Medica
Dusseldorf, Germany
3 years
Conceptual Planning
Our team began with in-depth conceptual planning. Understanding the importance of blending functionality with aesthetics, we aimed to create a stand that not only impressed but also facilitated easy product interaction. Close collaboration with Hillrom ensured that their vision was at the heart of every decision.
Design Visual
The result was a sleek, double-deck stand that felt entirely immersive. Nine demo rooms were designed to replicate hospital environments, such as operating theatres and ICUs, where Hillrom’s advanced technologies were fully operational. Digital touchscreens provided visitors with an interactive product experience.
The Event
The exhibition stand guided attendees on a seamless journey, from product demonstrations to private commercial discussions. Five dedicated meeting rooms offered space for focused conversations. We managed every aspect of the project, from design and production drawings to manufacturing and on-site build.
"Hillrom’s presence at Medica was a success thanks to DSA’s incredible planning and execution. The stand truly brought our products to life."
-Hillrom Representative