To create a fully integrated marketing campaign, using the effective channels to drive customer registration and gather key information pre-show and in addition, to better capture data at the show itself.
To aid in the re-positioning of Pioneer Pro Audio as the No.1 brand in dance sounds via a showcase platform for a product launch and live event experience.
The creation of a truly integrated marketing/sales/recruitment campaign for Pioneer Pro Audio. The stand design took inspiration from a luxury nightclub theme, showcasing the latest Pioneer club and lounge speakers. The stand immersed visitors within the Pioneer world, branded, informative and showcasing the products brilliantly.
From concept generation and development, DSA deliver highly creative, award-winning exhibitions and events. We use the latest knowledge, technology and materials available to deliver the most outstanding live experiences.