Pioneer

The Concept

To create a fully integrated marketing campaign, using the effective channels to drive customer registration and gather key information pre-show and in addition, to better capture data at the show itself.

THE CHALLENGE

To aid in the re-positioning of Pioneer Pro Audio as the No.1 brand in dance sounds via a showcase platform for a product launch and live event experience.

THE RESPONSE

The creation of a truly integrated marketing/sales/recruitment campaign for Pioneer Pro Audio. The stand design took inspiration from a luxury nightclub theme, showcasing the latest Pioneer club and lounge speakers. The stand immersed visitors within the Pioneer world, branded, informative and showcasing the products brilliantly.

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Gallery

From concept generation and development, DSA deliver highly creative, award-winning exhibitions and events. We use the latest knowledge, technology and materials available to deliver the most outstanding live experiences.

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