Event
Location
Partnership
ISE
IBC
DSEI
Barcelona, Spain
Amsterdam, Nederlands
London, UK
5 years
Conceptual Planning
DSA conceptualised a space optimising Vitec’s 62 square feet, combining meeting and coffee areas with engaging wall-mounted screens. Every detail was designed to reflect Vitec’s brand while providing a functional, adaptable solution that would work seamlessly at future events.
Design Visual
The stand’s centrepiece featured dynamic digital displays that demonstrated Vitec’s award-winning solutions, set against a wall that evoked a futuristic cityscape in Vitec’s signature deep blue. Visible from across the hall, an overhead banner displayed the Vitec logo, enhancing brand visibility. The layout included glass partitioning along one side, inviting attendees in from the walkways, and the stand’s interior maintained a minimalist design with clean lines, chrome accents, and modular demo stations to showcase products.
Results and Reflections
Aurélie Albert, Vitec’s Marketing and Communications Manager, praised the stand, stating,
“With trade shows starting again, we wanted an impactful booth with a high-tech feel. DSA understood our needs perfectly, delivering a solution that drew visitors to our booth and boosted engagement. The coffee area and demonstration stations were particularly popular, and working with DSA was a smooth, tailored experience.”
