Event
Location
Partnership
AfricaCom
Cape Town, South Africa
3 Years
Conceptual Planning
With a longstanding partnership in place, DSA understood PCCW Console Connect’s commitment to streamlining high-performance networking. The brief called for a captivating and functional stand that would immerse attendees in their digital ecosystem, supporting product demos and encouraging both formal and casual interactions.
Design Visual
A striking 3m x 2.5m LED screen served as the centrepiece, drawing attendees and dynamically showcasing the NaaS platform’s capabilities. Surrounding the screen, a streamlined demo station enabled visitors to interact directly with PCCW Console Connect’s offerings, guided by knowledgeable representatives. High-quality materials and meticulous finishes were selected to exceed local standards, underscoring the brand’s dedication to quality and excellence.
Results and Reflections
The stand’s eye-catching design and interactive features captured significant attention at AfricaCom, driving engagement and heightening brand awareness. The combination of advanced technology and sleek construction set PCCW Console Connect apart, reinforcing its position as an industry innovator.