Exhibitions and trade shows are powerful marketing tools. Many B2B buyers continue to value exhibitions as a fast and effective way to gather market intelligence, meet a variety of potential business partners in one place and during the same trip, and to learn from fellow industry professionals. The enduring popularity of exhibitions means they remain […]
If you’re an exhibitor at a B2B trade show, making an impact is probably at the top of your agenda. But when your key competitors are in the same exhibition hall, this can be a challenge. We have combined our many years of experience at global trade shows to create 9 simple but effective tips […]
It’s already one month since Mobile World Congress 2019 landed in Barcelona for another edition of the annual tech gathering. This year’s theme of ‘Intelligent Connectivity’ was evident in phones, wearables, cars and even a spaceship – all driven by 5G. Foldable handsets from Huawei and Samsung delivered a big screen that still fits in […]
Exhibitions remain an unparalleled opportunity to meet new and existing clients face-to-face. But with many attendees now used to living in the digital world, what’s the best way to attract your key prospects to your exhibition stand and how can marketing managers use tech to deepen on-stand engagement? At DSA, our clients regularly ask us […]
The world is a smaller place nowadays, but the events industry is one that has always played on a global stage. ‘Speaking the language’, both literally and in terms of exhibition know-how, is often the key to a successful trade show. The previous blogs in this series have covered the rules, regulations and customs associated […]
In September this year, the Amsterdam Rai will play host to one of our favourite exhibitions, IBC 2018. In terms of scale – it’s mammoth, with over 1,700 exhibitors spanning the entertainment, media and technology industry. It’s one of the best places to discover the latest trends and technologies, so to make sure you get […]
We have been supporting clients at Farnborough Airshow for as long as we can remember. This is the most global Farnborough Airshow to date, seeing the largest presence yet from China, with 70 per cent growth in participation since the 2016 show. Meanwhile Japan has increased its presence with a second Pavilion, joining Malaysia, Korea […]
People like to do business with people. In a marketing landscape dominated by digital media, exhibitions and trade-shows offer an unrivalled opportunity to engage with prospective clients at a personal level. Gone are the days when your stand acts purely as an advertisement. Experiential marketing is blurring the lines between physical and digital interaction, using […]
While marketing at exhibitions is one of the most valuable channels for generating business, we all know that it can be costly, and so you don’t want to jump into it without knowing you can get your money’s worth. Mapping out your strategy from the beginning will ensure your company benefits as much as possible […]
At DSA, we specialise in creating unique, immersive event experiences for your customers, through storytelling, technology and intelligent design. An essential part of experiential design is the ability to recognise influential trends and find meaningful ways to incorporate these into our creations. In 2017, we have already seen businesses placing event marketing at the heart […]
The landscape of B2B events is changing as experiential marketing campaigns breathe new life into the world of advertising. Customers across all industries are becoming increasingly dissatisfied with the traditional promotional strategies, and, in a world clogged with blocked ads and marketing emails that get sent straight to the junk folder, brands are needing to […]
No matter how great your stand looks or how engaging it is for passers-by, it is those manning the stand who are one of your most important assets. Your staff are responsible for any new business you gain from the event. Ensuring your staff are fully prepared before the event is crucial; letting your team […]
Experience has taught us that your visitor will spend an average of between 30 seconds to three minutes at your stand before wandering off. First impressions are everything; strive to create a lasting impression on visitors with your exhibition stand design, treat visitors well and ensure that your brand is remembered long after the show […]
Do tranquil, blue waters leave you feeling peaceful? Does a vibrant red warning sign leave you somewhat alarmed? We are perhaps all aware that the psychology of colour is based upon the mental and emotional triggers they inspire within us however understanding the meaning of colour in business is essential in supporting your company profile. While developing […]
Although you can’t always guarantee the quality of an exhibition show, you can, like all marketing activities, control how you choose to take advantage of the opportunity. With the appropriate planning and goal setting, you can not only establish specific targets, but you can identify your prospects, sell relevant benefits and increase your return on […]
Of all the things you have to think about when planning for an event, your message is the most important. The message you convey to stand visitors and passers-by gives them an idea of your organisation, what you do and the value they can get out of doing business with you. In most cases, people […]
90% of the information which our brain processes is visual, if we combine this fact with the staggering statistic with that we do this 60,000 times quicker than we process text, it somewhat explains the rise of engaging, easy-to-digest video content. The end of February saw Mobile World Congress draw a close on its 20th successful year in Barcelona. As predicted, video proved to play a fundemental part of the event. Facebook founder, Mark […]
April 2015 saw a brand new set of Construction (Design and Management) Regulations come into force, replacing CDM 2007. By far the most influential change, as stated by The Health and Safety Executive (HSE), was that many activities involved in the design and build of exhibition stands, such as the installation/rigging of production equipment, would […]
After years of debate, a referendum is being held in the UK on Thursday 23rd June to decide whether Britain should leave the European Union. According to the latest opinion polls, the British public are fairly evenly split, but after Obama’s shock ‘tough love’ speech which saw him stood at the side of David Cameron […]