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For months, journalists and politicians have bombarded news streams with the words “unprecedented,” “unchartered waters” and, dare we say it, “the new normal.” For us, our focus remains on the latter.
Read more The landscape of B2B events is changing as experiential marketing campaigns breathe new life into the world of advertising. Customers across all industries are becoming increasingly dissatisfied with the traditional promotional strategies, and, in a world clogged with blocked ads and marketing emails that get sent straight to the junk folder, brands are needing to set their sights higher to stand out.
Read more At DSA, we specialise in creating unique, immersive event experiences for your customers, through storytelling, technology and intelligent design. An essential part of experiential design is the ability to recognise influential trends and find meaningful ways to incorporate these into our creations.
Read more While marketing at exhibitions is one of the most valuable channels for generating business, we all know that it can be costly, and so you don’t want to jump into it without knowing you can get your money’s worth. Mapping out your strategy from the beginning will ensure your company benefits as much as possible from any event.
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