As one of the industry-leading  creators of high-tech entertainment and electronics, Pioneer have been  innovating high quality sound reproduction to generations of producers and music lovers since 1938. To showcase Pioneer’s presence at the Prolight and Sound exhibition, DSA created and delivered a strategic marketing communications plan.  This included a VIP event,  multi-lingual microsite and six-part email campaign, coverage in leading industry publications, SMS ‘After Party’  communications aswell as the implementation and management of a data capture application throughout the event.

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