Peri is one of the world’s largest manufacturers of formwork and scaffolding. With customer relationships at their core, and an exciting new product to launch, DSA was appointed to deliver a multi-channel marketing campaign centred around their presence at the UK Concrete Show.
Our campaign began with pre-show email outreach to our target audience. Using new product information and a reader competition to drive meetings at the show or sales calls for those unable to attend, the segmented mailing successfully engaged customers and prospects prior to the event. Coverage of the product press release was also secured with an industry-leading trade magazine.
At the show itself, our designs for a simple yet striking exhibition stand ensured the PERI brand stood out against the other exhibitors. Bright yellow rectangles, red flooring accents and black pipework combined an industrial design ethos while matching brand guidelines. Interactive touch screens and VR demo areas were used during one-to-one customer conversations with responsive data capture software used to track leads and manage follow ups.