Pioneers in medical technology, Hill-Rom® are a leading worldwide manufacturer and provider to the global healthcare industry. DSA were challenged to present the products of 7 global brands within a single unified stand for the first time in Hill-Rom’s history. We created a 360-degree immersive experience, using the design concept of ‘bringing the home into hospital’. Professional and modern in its presentation, the finished stand was imposing, bold and striking in architectural form. The impressive double-deck stand spanned 656 square meters, contained 9 demo rooms and 5 meeting rooms. From entry point to exit, the stand was designed to deliver a complete journey of discovery with product, brand and information touchpoints at every step.