Pioneers in medical technology, Hill-Rom are a leading worldwide manufacturer and provider to the global healthcare industry. For their presence at Medica, DSA were challenged to present the products of seven global brands within a single unified exhibition stand for the first time in Hill-Rom’s history.
We created a 360-degree immersive experience, using the design concept of ‘bringing the home into hospital’. Professional and modern in its presentation, the finished space was imposing, bold and striking in architectural form. The impressive double-deck stand spanned 656 square meters, contained nine demo rooms, each featuring specific technologies for a therapeutic area. Five private meeting rooms were included for further commercial conversations.
From entry point to exit, the exhibition stand was designed to deliver a complete journey of discovery with product, brand and information touchpoints at every step.