One of the world’s most valuable and admired real estate companies, Emaar Properties is a global property developer operating across the Middle East, North Africa and Asia. Best known for the iconic Burj Khalifa, the world’s tallest building, and The Dubai Mall, the world’s most visited shopping and entertainment destination, Emaar has delivered more than 51,800 residential units since 2002.
To support sales efforts, Emmar commissioned DSA to install a modular lounge that could rotate around a variety of promotional locations in The Dubai Mall. Our flexible design incorporated a scale model of current and future developments, lounge spaces and promotional content. During an 18-month operational period, the lounge generated high levels of brand awareness and exceeded targets for sales leads generated.