Event: Mobile World Congress (MWC), IBC and European Utility Week

Location: Europe

Duration: 2 years

The challenge

Powering businesses through the digital revolution, Atos is a leading international IT services company. With a client base of international blue-chip companies across all industry sectors, its team of expert technologists are always in high demand at Mobile World Congress (MWC). 


Conceptual planning

A prime opportunity to engage with customers, prospects, partners, and press, DSA’s challenge was to create an eye-catching environment. Our job was to demonstrate Atos as an innovative business partner with global capabilities. We knew that the stand had to be a space for discussion, education, and engagement. 


Design visual

We designed a brand-new hospitality pavilion at MWC. This included a networking lounge, demo pods, presentation spaces and two private meeting rooms. Discussing technology all day is thirsty work. So we added in a Coca Cola cooler to keep attendees engaged and refreshed. This also doubled as a client demonstration of one of their products. 

The event

With more than 107,000 visitors through the doors over the four-day exhibition, the Atos stand was hugely successful. An interactive hive of activity, the booth developed new business opportunities and built long lasting client relationships.