IBC is on its way

In September this year, the Amsterdam Rai will play host to one of our favourite exhibitions, IBC 2018.  In terms of scale – it’s mammoth, with over 1,700 exhibitors spanning the entertainment, media and technology industry. It’s one of the best places to discover the latest trends and technologies, so to make sure you get the most out of your time at the show, here is our list of recommendations to check out when you get there.

At the show

Spanning 15 halls, there are all sorts of free-to-attend events at the show, here’s our list of the ones not to miss.  You can plan your route using the official IBC interactive floorplan here.

Launch Pad

Located in Hall 9, the Launch Pad is the main spot to see the latest innovations in tech and to network with emerging companies.

Partners Pavilion

The Partners Pavilion is a great place to engage with representatives from each of the six international bodies behind IBC. Here you can arrange meetings, digest specially curated content, learn about all their latest initiatives and find out how you or your company can get more closely involved. The partners are: IABM, IET, IEEE Broadcast Technology Society, The Royal Television Society (RTS), The Society of Cable Telecommunication Engineers (SCTE) and The Society of Motion Picture and Television Engineers (SMPTE).

Future Zone

The IBC Future Zone brings together the very latest ideas, innovations and concept technologies from international industry and academia. This year, the focus is on showing how new technologies grow from their first inception, progress through research/development/validation projects, to mature into the ground-breaking applications and product standards of the future

Future Zone Theatre

A free programme of curated session exploring the impact of new technologies and the opportunities, challenges and implications around VR, AR, MXR and beyond. The IBC Future Zone Theatre is situated within Future Zone – IBC’s showcase of the latest and most exciting technological innovations.


After the show

As regular visitors to the Rai, we’ve been to Amsterdam countless times and love it when we get the opportunity to explore the city in the evenings. Here’s a list of our recommendations if you are twiddling your thumbs post show and still have a little energy left in those legs…

If you are keen to entertain your connections in an evening, then Hotel de Goudfazant might just be what you are after. Situated across the water in an industrial estate opposite the Centraal Station, this place offers up excellent food, fantastic service and a dining side by side a Porsche 911.

Find yourself a ‘Brown Cafe’ to settle down in. Cafe De Wetering is one of the closest to the RAI, just a brief 15-minute cab journey away. Beautifully covered in ivy on the outside and boasting warm, inviting fireplace on the inside, you can mix with a local crowd and find that much needed Netherlands ‘fix’ you might feel you are missing inside the exhibition hall.

Amsterdam is an incredible place, with so much to see and do visit the Iamsterdam website for the full run-down on the city.

We will be at IBC with our clients Harmonic, Nevion and Friend MTS; if you would like to meet us for a coffee at the event, we’d love to hear from you.