An open, light, innovative, modern and stylish space with a really eye-catching central feature that will market Huntsman’s offer to the composites industry and instil visitors with intrigue and delight. Visual recognition and identification of the Huntsman brand which must be seen from every direction.
The concept was inspired by that raw moment of creation, in an instant of dynamism and excitement we come face to face with innovation, something new, bright and unique. The forms are grand, bold and powerful, punctuated by a ‘b of the bang’ light installation. With clean, clear delivery of innovative Huntsman technologies, via digital interfaces and physical product display, the experience delivers a direct and uncluttered message.